Personalization Trends: The Benefits of Rain Boots Offered in a Variety of Patterns and Prints
The rain boots currently on the market are no longer single waterproof boots but have successfully transformed into a combination of fashion and function boot. All kinds of colorful rain boot’s designs have changed our single perception of rain boots. It not only increases the sales volume of sellers but also adds fun to life for terminal customers.
As a rubber boots factory specializing in the production of rain boot, it has always attached great importance to the development of new rain boot, especially now that customers are pursuing the combination of individuality and aesthetics, which is a market requirement, which encourages the factory to design various styles of rain boots for customers.
Here, we will focus on the advantages that wellies come with various patterns and prints. These pros are not only for factories, but also for wholesalers, retailers, and customers.
Here, we will talk about the benefits of offering a variety of patterns and print rain boots from 9 aspects.
1. Meet individual needs.
1. Variety of rain boot colors.
Although black or other solid colors have traditionally been the most popular and classic color of rain boots, other candy colors, such as bright pink, eye-catching yellow, shiny green, and so on, have grown popular since last year. It adds the bright landscape in the rain and also exhibits the personal way of clothing, which strongly stimulates their desire to buy a pair of the best rain boots and to meet their sense of satisfaction.
The vibrant candy hues, especially for children’s rain boots, added super cute print, enabling youngsters to enjoy the fun of rainy days and the joy offered by their fun colors.
2. Diversity of appearance styles.
In terms of appearance, I’ve noted in prior articles numerous times that different contexts necessitate different rain boots. As rain boots that blend functionality and fashion, you may easily choose a pair that is uniquely yours. Especially for women’s boots, there are thousands of options waiting for you, also most of them are belongs to classic rain boots. Such as the tall boots, which would be very nice for wet and muddy conditions, especially sometimes we will add the waterproof leather upper, the stylish boots not only fashionable but also keep feet warm and dry all the time in cold weather.
Ankle boots, sometimes like a stylish boot, are easy to match with an outfit for any wearing condition. Below is one of our best women’s rain boots.
3. Variety of rain boot patterns.
Although solid-color designer boots with no printing have always been the best seller in the market, it is no longer limited to a single design, colorful flower patterns, exquisite animal prints, or unrestrained geometric patterns are all available. Rain boots can complement apparel by bringing style and individuality to it. A variety of pattern printing techniques can be used to express preferences and convey mood. We are certain to find a pair of rain boots that precisely fit our aesthetic tastes among the huge selection of colorful designs and motifs.
2. Meet the needs of wearing occasions
We learned that there are three heights of upper rain boots: high, mid, and low. The usage circumstances will be radically different at different heights. The high and medium ones are suited for walking in heavy rainy weather or harsh condition, while the low rain boots are appropriate for daily use in the city or garden, as well as slippery surfaces and wet weather.
When it comes to gardens, we’ll notice rain boots with various vivid flower patterns, and they usually call them garden rain boots. The below garden rain boot hasn’t been printed, not like many other rain boots with only one pull tab, they have 2 handles decoration, easy for us to wear and put off, the original material is natural rubber, and have decent traction, which would be very good for not only in wet weather, if you need to wear on the cold weather, wearing a pair of thick socks also would be very nice.
Most rain boots, such as duck boots and bean boots, feature a fur inner that keeps our feet warm and dry on cold, wet surfaces during the winter.
In terms of fashion, if you are participating in outdoor activities, a pair of sports rain boots are required to keep your feet dry and comfortable, with the thick insole, and shock absorption, and help us not tired all of the time; if you are looking for rain boots, such as those used in the fishing industry, a pair of tall boots is required. There have specific slip-level requirements, with great traction being the most important.
3. Meet the needs of different market positioning
Different consumers have different definitions of rain boots, some require function first, some require appearance first, and some require price as a priority. Different designs and patterns may well attract consumers of different ages, genders, occupations, and hobbies to meet their unique needs and improve the market coverage and sales potential of products. By providing rain boots with a variety of designs and prints, we may achieve more precise market positioning and expand target groups.
In addition, there are many styles, and the prices will be different, which provides different price requirements for potential customers, expands the target market, and increases sales opportunities. For example, the price of rain boots without decorations will be lower than that of rain boots with decorations; the price of printed rain boots are expensive than solid rain boots; the same warm rain boots, removable fur inner and non-removable warm inner prices vary, classic duck boots price higher than common insulated boots.
4. Meet the needs of the target market
Different countries or different consumers have different preferences for the design and printing of rain boots. Suppliers offer a variety of styles of rain boots. In order to attract various consumer groups, it is beneficial to expand sales. For example, in South America, tall rain boots are more popular than short rain boots or chelsea boot. The sales of warm women’s rain boots in European countries have been outstanding, like below PVC snow rain boots, in our factory, orders from European countries have always been ranked first.
5. Enhance product attractiveness and competitiveness, enhance brand awareness
There is no doubt that the more styles and more choices. Compared with the singleness of the rain boots product line, the diversity of rubber boots can help factories and sellers to create a unique brand image; launching new rain boots from time to time can improve consumers’ awareness, and at the same time, it can also allow consumers to establish a brand image. Loyalty, through a variety of rain boots and irregular new product launches, creates a different image from other brands, thereby enhancing rain boot attractiveness and competitiveness, and at the same time attracting more consumer attention, the desire to buy, and the repurchase rate. Especially for women’s rain boots, fresh is very important in fashion footwear.
6. Increase the added value and profit of rain boot
The price of a single product is different from that of a decorative rain boot. The production process, production time, and cost will be different, and the selling price will also be different. Some personalized or new product design styles will have higher added value, and consumers are willing to pay higher prices for them, thereby increasing the profit margin of the product.
For example, the below chelsea boot, with 3 cases of different socks height, meet different customers’ requirement, the price would be big different from our common rain boots for women.
7. Expand the international market.
Different countries and regions have different market demands. Many different styles of rain boots are a great advantage in meeting the requirements of different countries and opening up the international market. For example, in China, our main customers are engaged in the aquaculture industry, and rain boots for them are one of the work boots, they are more sensitive to price, but do not have high requirements on styles; but in Japan, rain boots are daily popular footwear, and almost everyone has them. The requirements will be higher than the Chinese customer base.
8. Improve the function and safety of rain boots
As rain boots shine in various industries, rain boots have also been greatly improved in terms of function and safety. In terms of safety, improving anti-slip, and great traction is the most direct and obvious benefit for our consumers. For example, considering having a better anti-slip of the PVC rain boot, we added a rubber sole to the bottom, so as to reduce the risk of slipping on wet and slippery ground. Add reflective material to the rubber boot to improve walking safety. Use more cold-resistant materials, such as TPE, to improve the use of boots in low-temperature environments.
These new designs of rain boots increase consumers’ dependence on rain boots and also increase their frequency of use of rain boots thereby boosting the market demand.
9. Environmental awareness and sustainable development
The diversity of styles is not only the shape, color, and pattern, but also the material. In the context of vigorously advocating environmental protection and sustainable development, we have also introduced a series of new environmentally friendly materials, such as EVA, TPE, etc. They not only conform to consumer requirements in appearance but also meet consumer preferences for environmentally friendly products, thereby establishing your brand’s social responsibility image and gaining support and recognition from consumers.
In short, launching novel and diversified products and pattern printing will help to attract more consumers, expand market share, and shape the brand image, thereby driving the stable development of the company, which is of great benefit.
Updated our top new fashion rain boots for women for your reference.